About The Brand

150 Years of Japanese
Skincare Innovation

150 Years of Japanese Skincare Innovation

In 1872, we opened our doors as the first Western-style pharmacy
in Ginza, Tokyo. From that day forward, we followed our belief in
the power of beauty, further expanding the possibilities of cosmetics.

In 1872, we opened our doors as the first Western-style pharmacy in Ginza, Tokyo. From that day forward, we followed our belief in the power of beauty, further expanding the possibilities of cosmetics.

Iconic Products Through Time

Explore our most beloved products in history and how they’ve evolved into the coveted essentials we offer today.

 

1
8
9
7

EUDERMINE

Shiseido launches Eudermine,
a skincare essence known for its ability to
activate the skin’s self-restoring power.

 

1
9
2
3

UVIOLIN

Shiseido creates Uviolin, the predecessor
of the “Shiseido Sunscreen” and a suncare
cream popular before the war.

 

1
9
3
2

DE LUXE

Shiseido’s brand of first-class cosmetics
products is born, a collection produced
with the pursuit of the highest quality.

 

1
9
6
1

PRIOR

Shiseido launches a luxury skincare and
haircare brand developed to replace De Luxe.

 

1
9
7
1

EVENESE

Shiseido develops a collection
made for those with sensitive skin.

 

1
9
9
7

EUDERMINE

French designer Serge Lutens
conceives a new bottle design with a
geometric style and new typeface.

 

1
9
9
8

QIORA

Shiseido develops Qiora, a collection
made with attention to how fragrance affects
both the spirit and the skin.

 

2
0
1
4

ULTIMUNE

Shiseido launches Ultimune
Power Infusing Serum, developed based
on many years of research on the idea
of “increasing the power of beauty.”

 

2
0
2
0

ULTIMATE SUN

Shiseido innovates with SynchroShield
technology, delivering powerful sun
protection with the UV protective veil
strengthened by heat and water*.

*The HeatForce technology is activated on hot days, after
the formula is applied to the skin. To activate the WetForce technology,
expose the applied area to water or perspiration for 30 minutes.

 

2
0
2
1

ULTIMUNE

Shiseido upgrades Ultimune with
powerful skin-strengthening technology
to deliver more radiant results.

Powered by
Innovation

Timeless Japanese tradition meets
150 years
of cutting-edge science and
research for
transformative products
that stand the test of time.

Reserve a complimentary one-on-one
virtual consultation to learn more.

Book Now

Discover Best Sellers

Shop our most beloved beauty icons.

  • Best Seller
    Urban Environment Oil-Free Sunscreen SPF 42, Urban Environment Oil-Free Sunscreen SPF 42,
    Urban Environment Oil-Free Sunscreen SPF 42
    Daily, oil-free sunscreen lotion for face
    $35.00 - $96.00

  • Best Seller
    Eye and Lip Contour Regenerating Cream, Eye and Lip Contour Regenerating Cream,
    Future Solution LX
    Eye and Lip Contour Regenerating Cream
    Targets fine lines, smooths skin near eyes and ...
    $155.00 now $155.00 ,

  • Best Seller
    Total Regenerating Cream, Total Regenerating Cream,
    Future Solution LX
    Total Regenerating Cream
    Nighttime cream firms and smooths skin
    $290.00 now $290.00 ,

  • Best Seller

    Award Winner
    Power Infusing Serum, Power Infusing Serum,
    Ultimune
    Power Infusing Serum Refill
    Iconic antioxidant serum
    $120.00 now $120.00 ,

  • Best Seller
    Treatment Softener Enriched (for normal, dry and very dry skin), Treatment Softener Enriched (for normal, dry and very dry skin),
    Treatment Softener Enriched (for normal, dry and very dry skin)
    Smoothing, hydrating softener for normal skin
    $50.00 - $80.00

  • Best Seller

    Award Winner
    Power Infusing Serum,
    Ultimune
    Power Infusing Serum
    Iconic antioxidant face serum
    $38.00 - $200.00

  • Best Seller
    Clarifying Cleansing Foam (for all skin types), Clarifying Cleansing Foam (for all skin types),
    Clarifying Cleansing Foam (for all skin types)
    Creamy foam cleanser
    $36.00 now $36.00 ,

  • Award Winner
    SYNCHRO SKIN SELF-REFRESHING Foundation SPF 30, 210 SYNCHRO SKIN SELF-REFRESHING Foundation SPF 30, 210
    SYNCHRO SKIN SELF-REFRESHING Foundation SPF 30
    Natural finish foundation with 24-hour wear
    $47.00 now $47.00 ,

The Future
of Beauty

Moving forward, we will continue
to celebrate every unique
expression of beauty
and create innovations for a better world.